Raise Awareness for


Raise Awareness for


Raise Awareness for


Our Mission

ZAG is a collection of merchandise buyers for zoos, aquariums, gardens and other wildlife-related institutions and attractions. The goals of ZAG are to increase and improve communication between buyers, and to raise awareness and professionalism of the field within the zoo and aquarium industry.

Our Vision Statement

As an organization we are committed to network, educate, inform and connect independent Zoo, Wild Life Centers, and Aquarium Buyers worldwide while maintaining a conscience of conservation and a concern for people and wildlife.

What We Value


We are concerned about one another within the ZAG organization and make attempts to help animal institutions with their current in-house retail operation.


We are here to connect buyers to industry information, encourage buyers to connect with other buyers and connect buyers and vendors at social events.


We act in an honest and trustworthy manner that reflects the state of the industry while providing the most current factual opinions on retail goods and services.


We embrace conservation commerce, animal welfare and the ethical treatment of people, animals and the environment worldwide while trying to conserve our natural resources.

Jaguar, Memphis Zoo, photo by Joshua J Cotten, source unsplash.com, edited

Upcoming Events

Atlanta Market

July 17 - July 22, 2024

New York Now

August 04 - August 04, 2024

ASD Market

August 04 - August 07, 2024

New York Now

August 07 - August 07, 2024

Las Vegas Souvenir & Resort Gift Show

September 17 - September 20, 2024

Latest News

ZAG Newsletter March 2024

March 5, 2024

The ZAG News for March 2024 is now available. Click here to download.

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ZAG Newsletter December 2023

January 22, 2024

Use the link below to see the December 2023 ZAG Newsletter https://www.canva.com/design/DAFyqCjjCDs/YukYcLZ7tFWSlHzI8cSRGA/view?utm_content=DAFyqCjjCDs&utm_campaign=designshare&utm_medium=link&utm_source=viewer

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ZAG Newsletter September 2023

October 10, 2023

The ZAG News for September 2023 is now available. Click on the image or here to download

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ZAG Newsletter June 2023

October 10, 2023

The ZAG News for June 2023 is now available. Click on the image or here to download

Read More

Become a Buyer

ZAG membership is free for buyers at Zoos, Aquariums, and Gardens with self-managed retail operations. Buyer memberships “expire” after 2 years to help us keep the information in the buyer list current.

Become a Sponsor

ZAG can help your company tap into this unique market by getting your products before the decision-makers in the zoo and aquarium retail industry.  We would like to extend an invitation to your company to become a ZAG sponsor.

Contact Us

ZAG Interim President

Sheila Wewers, [email protected], 651.487.8215

ZAG Vice President

Jon Lawrence, [email protected], 517.342.4058

ZAG Treasurer/Secretary

Samantha Halligan, [email protected], 218.730.4500 x 204

ZAG Communications

Rose Domas, [email protected], 718-741-8293

Board Members

Elie Johnson, [email protected],  813.935.8552 x3243

April Terranella, [email protected], 816.595.1167

Jadena Terrell, [email protected], 850.230.1243