Raise Awareness for


Raise Awareness for


Raise Awareness for


Our Mission

ZAG is a collection of merchandise buyers for zoos, aquariums and other wildlife-related institutions and attractions. The goals of ZAG are to increase and improve communication between buyers, and to raise awareness and professionalism of the field within the zoo and aquarium industry.

Our Vision Statement

As an organization we are committed to network, educate, inform and connect independent Zoo, Wild Life Centers, and Aquarium Buyers worldwide while maintaining a conscience of conservation and a concern for people and wildlife.

What We Value


We are concerned about one another within the ZAG organization and make attempts to help animal institutions with their current in-house retail operation.


We are here to connect buyers to industry information, encourage buyers to connect with other buyers and connect buyers and vendors at social events.


We act in an honest and trustworthy manner that reflects the state of the industry while providing the most current factual opinions on retail goods and services.


We embrace conservation commerce, animal welfare and the ethical treatment of people, animals and the environment worldwide while trying to conserve our natural resources.

Jaguar, Memphis Zoo, photo by Joshua J Cotten, source unsplash.com, edited

Upcoming Events

Coastal Connections Conference

January 22 - January 24, 2023
Margaritaville Resort

Latest News

December 2021 Newsletter

January 1, 2022

The ZAG News for December 2021 is now available. Click on the image or here to download

Read More

September 2021 Newsletter

October 1, 2021

The ZAG News for September 2021 is now available. Click on the image or here to download

Read More

June 2021 Newsletter

July 1, 2021

The ZAG News for June 2021 is now available. Click on the image or here to download

Read More

ZAG Newsletters

April 6, 2021

April 2021 The ZAG News for April 2021 is now available. January 2020 The ZAG News for January 2020 is now available.

Read More

Become a Buyer

ZAG membership is free for buyers at Zoos, Aquariums, and Gardens with self-managed retail operations. Buyer memberships “expire” after 2 years to help us keep the information in the buyer list current.

Become a Sponsor

ZAG can help your company tap into this unique market by getting your products before the decision-makers in the zoo and aquarium retail industry.  We would like to extend an invitation to your company to become a ZAG sponsor.

Contact Us

ZAG President

Judy Rancour, [email protected]+1-314-646-4736

ZAG Committees

ZAG Communications Committee: [email protected]
(newsletters and publications, articles, website posts, or Public Relations materials)
ZAG Finance committee: [email protected]

[email protected] (for membership questions)

[email protected] (for sponsorship questions)

[email protected] (for questions regarding ZAG, Inc. or the ZAG By-laws)